What You’ll Learn:
• How ANY business can tell a great story that separates them from competition
• Why stories matter in today’s competitive landscape
• Why writing at a 5th grade reading level is too advanced
My guest today is Andrew Kaplin. As a professional copywriter, author and consultant, Andrew talks about the importance of telling a story––no matter how “boring” your business may seem.
Andrew talks about his story of failure and how it inspired him to help businesses tell better stories.
We talk about marketing and human psychology and how they affect how you should market your business.
This episode is for business owners who are looking for a way to seperate themselves from the crowd and market their business in a way that is ethical, engaging and effective.